Men are more attractive when desired by other women

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Women find men more attractive once they find out he is desired by others, a new study suggests.

Published in the journal Scientific Reports, researchers from the Universities of St Andrews, Durham and Exeter believe that a man is given an “attractiveness boost” when he is desired by other women.

This is because he is perceived to be more kind, faithful and a better father.
The study tested the idea of mate copying – where a person is preferred as a future romantic partner simply because they have relationship experience – by showing 49 female participants images of men’s faces, hands and a piece of art.

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The women were asked to rate how attractive they found each image before being shown the average rating given by the rest of the group.

Interestingly, when the women were asked to re-rate each image shortly after, their answer changed in favour of the social information.

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